Dezeen promotion: bathroom manufacturer Ideal Standard has unveiled its latest product range, which includes colourful design-led appliances and fixtures.
Drawing on past Ideal Standard products, the new Atelier Collections were created in collaboration with Italian studio Palomba Serafini Associati (PS+A).
"We are particularly proud of the results of our partnership with Ideal Standard," said co-founder Roberto Palomba.
"We maintain a very simple approach for our creations: quality paired with intuitive design that also keeps an eye to the past, while ensuring the levels of practicality, purity and elegance meet the needs of modern society."
The collection centres around Conca, a new range of minimal washbasins, and the Blend WC – both based on iconic Ideal Standard designs.
The new products are available in a bold palette of colours, selected by PS+A based on the company's design heritage and reflecting current trends.
Launching this month, the colours have also been applied to the Ipalyss range of slim washbasins, originally designed by ceramicist Robin Levien.
Additionally, new brassware comes in the form of two lines of mixer taps: Conca and Joy, available in chrome and physical vapour deposition (PVD) finishes.
"Throughout our history, we've worked closely with the leading designers of their era," said Torsten Türling, chief executive officer at Ideal Standard.
"Master designers have a unique ability to capture the essence of the time and translate that into designs that shape the evolution of society and influence the culture of design beyond the bathroom," he added.
"This essence of design is what we wanted to capture again and this is reflected in Atelier Collections."
The Atelier Collections will be available exclusively through independent retailers, and can also be seen at the London Design & Specification Centre in Clerkenwell, London – book an appointment to visit.
This article was written by Dezeen for Ideal Standard as part of a partnership. Find out more about Dezeen partnership content here.