Dezeen showroom

Gold towel hook with 3D pattern

Shift towel hook by VanBerlo for Geesa

Dezeen Showroom: the Shift towel hook with its simple, geometric shape has informed a new range of bathroom accessories, created by VanBerlo for Geesa.

The Shift collection's towel hook is a small block, refined with smooth edges and then shifted upwards by 20 degrees to form a parallelogram.

Smooth black towel hooks by Geesa
The Shift towel hook has a simple, geometric form

It is available in a range of finishes and patterns — some of them three-dimensional forms that create an interesting play of light and invite touch.

Geesa describes the Shift towel hook as a "jewel in the bathroom" and has designed the surrounding collection to echo its simple but impactful form.

Brushed stainless steel bathroom accessories mounted on wall
There is a wide range of finishes including brushed stainless steel

The Shift collection includes dozens of items ranging from toilet roll holders and towel rails to shower doorknobs, all highly customisable in pattern and finish so that architects and designers can realise their exact vision in contract projects.

Shift bathroom products are made of stainless steel, chrome or brass, with finishes including chrome, brushed stainless steel, brushed gold, brushed metal black and matt black. All items come with a 15-year guarantee.

Product: Shift
Designer: VanBerlo
Brand: Geesa
Contact: [email protected]

About Dezeen Showroom: Dezeen Showroom offers an affordable space for brands to launch new products and showcase their designers and projects to Dezeen's huge global audience. For more details email [email protected].

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More images

Black towel hook with 3D pattern by Geesa
Chrome finish patterned towel hooks
Brushed gold towel hook with toiler roll holder
Bathroom products in matt black metal
Towel and toilet roll hanging in bathroom
Brushed stainless steel bathroom accessories by Geesa
Brushed metal black bathroom accessories