Sofie and Frank Christensen Egelund designed the Vipp Studio as a space to showcase their product range in-situ and to live in with their two children and golden retriever.
The couple spent a year renovating the 3,800-square-foot (350-square-metre) loft, on the fifth floor of a former factory that dates back to 1883.
"The Studio presents a rare opportunity to experience Vipp's trademark soothing minimalism alongside the quietly playful sensibilities of its creators," said a statement from the brand.
Laid out as a functional apartment, the live-in showroom is dispersed through the high-ceilinged loft and bathed in light from 10-foot-tall (three-metre) windows.
Ceiling beams, brickwork walls, wood columns and other historic features are painted in a neutral grey-beige tone called Drop Cloth from Farrow & Ball. A similar hue carries across new Kvadrat curtains and upholstered panels.
Vipp products are displayed alongside iconic Danish designs like Poul Kjaerholm's PK 54 dining table, which is accompanied by Vipp Cabin Chairs in the kitchen area.
Black kitchen modules and appliances, all by Vipp, are installed beside extruded aluminum millwork built by Beirut-based Elie Chaker that hides a custom wine glass storage area.
The Christensen Egelunds can present their collection of art and sculpture in a gallery area, separated by a glass partition from the main bedroom, in which the paint colour darkens slightly to Hardwick White.
A large, airy living area is designed for entertaining and features more Vipp pieces including a sofa, daybed and coffee table next to another Danish classic: Armchair 31 by Alvar Aalto for Artek.
The more private office space has a custom travertine desk surrounded by upholstered millwork that improves the room's acoustics.
One bathroom is lined entirely with striated Persian travertine, while another is clad in dark Ceppo stone that is carved to form features such as a scalloped shower.
Overall, the showroom is intended to be regularly updated with new products and prototypes and to offer insights into Vipp and its owners.
"Revealing how two meticulous designers enjoy their beloved finds and creations, the Studio amounts to a new concept for a showroom as a model for living, and as a vital site for inspiration," said the statement.
The Vipp Studio, which is open by appointment only, is the brand's latest project that goes beyond the idea of a traditional design showroom.
The photography is by Adrian Gaut.