The Ellipse Collection is a collaboration between Armadillo and the London-based practice led by interior designer Louisa Grey, which aims to create products with positive ecological and health properties.
"We were driven to create pieces of integrity that simply could not be found elsewhere," said the studio.
"Throughout the design process, we sought to evoke a sense of tranquillity while pushing the envelope in terms of innovation and technique."
Ellipse Collection rugs are made using natural fibres such as jute, wool and linen that will last a long time and eventually biodegrade at the end of their lifespan, helping to minimise their impact on the planet.
The materials are either left in their original state or dyed, before being hand-knotted on traditional looms in a production process conducted according to Fair Trade practices.
Included in the collection are designs that celebrate the natural properties of the raw materials, along with rugs that showcase experimental weaves and finishes.
"Each rug is pared back to its very essence, tailored and sculpted to encourage visual and tactile exploration as well as individual introspection," added Armadillo.
The Terra design is an earthy everyday rug made from jute that lends it a rustic quality. The simple textured surface and hues are influenced by paths found in sand, grass or soil.
Etoile is a Tibetan-knotted rug that features a gradation of textures and asymmetrically curved edges on one end, which frame the low-cut pile.
The Palus rug features marled wool that is felted and then twisted to create a surface with varying heights and a soft irregular texture, while Perilune uses wool that is hand-spun with silk to produce a subtle sheen.
Finally, the Umbra design is hand-knotted using soft Afghan wool that is left undyed to celebrate the natural variations in its tone and texture. Lines inspired by early cave paintings are carved into the pile.
Armadillo was founded in 2009 by Jodie Fried and Sally Pottharst.
In 2020, the brand opened a showroom in Sydney, which Studio Goss designed using a palette of concrete, plaster and tiles to create a minimal backdrop for the rugs on display.
House of Grey was behind the design of a home in London's Highgate neighbourhood that features a palette of natural colours and soft textures.
The photography is by Emma Lee.