Titled "Sustainable meets style: how design advocates can guide consumers through their circular journey," the talk explored how circular product design principles can be made accessible to consumers.
The panel discussed topics such as how consumers can look out for sustainable credibility in brands and avoid greenwashing, as well as how designers can design sustainable products at a large scale. The talk was moderated by Cajsa Carlson, Dezeen’s deputy editor.
Bougault is design director at Tarkett EMEA, and has been working with the brand for over 10 years. His past experience spans a range of scientific, business and artistic disciplines.
At Tarkett, his role includes new collection development and collaboration with international design studios. Among Bougault's projects is Tarkett’s circular selection, which comprises a range of tiling and flooring materials that are recyclable post-use.
Rasidovic is range engineering leader at IKEA. In his work for the brand, he has helped develop a circular product assessment methodology.
Rasidovic joined the company 12 years ago and has held roles in areas ranging from product development to leadership at IKEA.
Menu is one of the co-founders of architecture studio WALD.
Menu holds a dual-degree in Urban Affairs from Sciences Po Paris and London School of Economics. He previously taught at the Architectural Association in London, Venice Bienalle and Harvard Kennedy School.
The studio recently created Proto-Habitat, a pop-up home made from 100 per cent local timber. The house can be assembled and disassembled easily by three people, allowing it to be re-used and recycled.