Dezeen Magazine

African diaspora is "fundamentally futuristic" says Olalekan Jeyifous

Designer Olalekan Jeyifous argued that the African diaspora is futuristic during a panel talk on afrofuturism, art and design hosted by Dezeen in collaboration with NeueHouse.

Speaking alongside Dezeen's US editor Ben Dreith, conceptual artist Fabiola Jean-Louis and TNRK co-founder Tariq Dixon at NeueHouse's Madison Square location during Frieze New York, Jeyifous argued that members of the African diaspora had a unique historical link to the idea of world building.

"Those who were brought to the Americas and enslaved, every single thing that we have created has been a new thing, because there just simply wasn't a precedent for it," he said.

Madame Leroy is a print from Fabiola Jean-Louis' Rewriting History series

The talk was the second part of Building the Future, a series hosted by Dezeen in collaboration with NeueHouse throughout 2022 which will explore what comes next in art, architecture and design.

Jeyifous is a Brooklyn-based artist and designer who examines the relationship between architecture, community and environment.

His work covers a variety of mediums, including photomontage, sculpture and large-scale installations. He has previously exhibited at the Studio Museum in Harlem, Museum of Modern Art, Vitra Design Museum and Guggenheim Bilbao Museum.

"We had to draw on our past and our traditions – from the music, to the food, to the clothing, to even systems of behaviour and mannerisms and everything in education, it was all completely new," said Jeyifous.

"So there's probably no one more fundamentally futuristic in terms of actually building something new than those who are part of the African diaspora" he noted.

Jeyifous' digital photomontages combine sci-fi imagery with Nigerian culture

Speaking at the talk, Jean-Louis interrogated the popular Western conception of the future and sci-fi aesthetic.

"There's this idea that if you can afford or have access to all of the technology, then you are part of that science world, right?" she said. "And I beg to differ."

"I think that black communities have been ignored for so long, because we've had to actually create things out of nothing," she continued.

"Is it about having the best technology within your world? Or is it the ability to create something out of necessity, which people have been doing for a very long time?"

Jean-Louis is a conceptual artist. Her work uses antique imagery to unpack representations of black women throughout history. Jean-Louis often works with textiles, and in a recent series of works created several elaborate baroque-influenced dresses made entirely out of paper.

"Influence of African works to modernism and Western visual language was so pervasive"

The panel also discussed the importance of recognising the contribution of the African diaspora to contemporary art and design.

In the wake of the Black Lives Matter protests, Dixon sought to provoke wider discussions about race and colonialism's legacy within the design world.

Dixon co-founded TRNK, an online curatorial platform and design retail shop, in 2013. Based in New York, the brand offers a selection of thoughtfully curated furnishings and design pieces, with a particular focus on minority and LGBTQ+ creators.

TRNK's digital exhibition, named Provenance, set out to represent how the historical contributions of BIPOC communities, and particularly the African diaspora, have been marginalized, whitewashed and tokenised.

TRNK referenced a mix of vintage and contemporary African design pieces for the Provenance exhibition

"The influence of African works to modernism and Western visual language was so pervasive – it completely changed how the Western world thought about form and geometry," said Dixon.

"But even the value of these particular works, the monetary value, was based on its legacy of white ownership. Because no provenance was given to any of these works."

"African works were just treated as little ethnographic trinkets. And it wasn't until  Picasso got his hands on a Fang mask, that all of a sudden, there's this new ascribed value to it" he continued.

"So we were challenging a lot of these designers to interrogate the references more deeply."

The online exhibition featured pieces by contemporary design studios, including Tbilisi design studio Rooms, and Ethiopian American artist and industrial designer Jomo Tariku, alongside vintage African masks and furniture.

"It is about unpacking these legacies and hopefully starting to build a new canon of African-inspired work that can exist outside of this legacy of colonialism," said Dixon.

"If we're not careful, then it becomes a pigeonhole."

Answering questions from the live audience at NeueHouse Madison Square, the speakers also touched on the limitations of the label of afrofuturism.

Jean-Louis' conceptual photographs are informed by spirituality and her Haitian heritage.

Jean-Louis noted that the term could be used to minimise black artists.

"At the end of the day, if we're not careful, then it becomes a pigeonhole," she said. "It becomes something that you're lumped right into, that you may not necessarily want to be known by."

"It doesn't mean that you don't honour it, you don't love it. But you know, it's that conversation that a lot of black artists have – do I want to be known as a black artist, or just an artist?" she continued. "Do I want to be known as a woman, a female artist, or just an artist?"

"And so I just think that as safe as it can be, we have to be vigilant, we have to be careful, we have to be wise, in constantly expanding on what that safe space means and looks like, and who controls that," Jean-Louis added.

In his Shanty Megastructures series, Jeyifous created colossal structures through digital photomontage, referencing the Makoko settlement in Lagos

Jeyifous also referenced the discourse around the popular lo-fi aesthetic often associated with Afrofuturism.

"When I showed Shanty Megastructures in Lagos, Nigeria, I gave a talk to architecture students at UNILAG. And one student got up she just completely eviscerated me" said Jeyifous.

"She was like, why are you creating terrible ruin porn for the consumption of Western media, and making this stuff look so bad. And then after she asked that question, the entire class erupted in a standing ovation."

"Another student jumped up and said, Why do you think this is ugly architecture? He's like, for me, this uses local materials, organic materials...[It's] more connected. So he was like, we have to interrogate ourselves why [we think that]," he continued. "It really did generate a very heated conversation."

"I have to think of what I'm doing and who the work is speaking to, and what exactly, it's saying. It's a constant evaluation and revaluation of these kinds of works," he added. "That I think is very important."

Partnership content

This talk was filmed by Dezeen for NeueHouse as part of a partnership. Find out more about Dezeen's partnership content here.