Dezeen Magazine

Green and orange shopfront of Mango Teen by Masquespacio with arched elements

Masquespacio designs "metaverse world" for Mango Teen store

Spanish design agency Masquespacio has created the interior of the first Mango Teen shop in Barcelona, which was informed by the metaverse and aims to provide an interactive and dream-like shopping experience.

Designed for customers aged 11 to 13, Masquespacio used graphic shapes to outline clothing displays and a colour palette of oranges and greens for the fashion shop interior.

Green cash register and orange clothing display inside Mango Teen by Masquespacio
The shop interior is divided into two sections by the use of green and orange colours

"The new Mango Teen store is established as a world of dreams with its different perspectives and different incoherent elements, just like when we are dreaming," said Masquespacio.

"In this place, the dreams are made reality through the design elements that play with your mind and invite the user to interact with the objects surrounding them, bringing the metaverse world to reality."

Green side of the Mango Teen shop interior with swimming pool-inspired clothing display
A swimming pool-style step ladder is used to display clothing

Masquespacio created the design elements in the shop interior to showcase as much clothing as possible, while also functioning as attraction points that provide a unique shopping experience.

At the entrance is a "futuristic" arched tunnel with strip lighting designed to guide customers inside. Shelving displays on the shop floor feature tiled surfaces and metal step ladders that mimic swimming pools.

Orange entrance tunnel with strip lighting
Masquespacio designed an arched tunnel with strip lighting

The shop front and interior are divided by a bold colour choice of green and orange.

"At the initial point, we chose a lighter and more pinkish palette, but as this is getting a bit outdated, we decided to play with two colours that are not so explored and combined them," Masquespacio co-founder Christophe Penasse told Dezeen.

The order counter was designed to be reminiscent of a hotel reception and the store also features a clothes-recycling drop-off point that looks like a washing machine, which releases bubbles when customers open the door.

The futuristic tunnel, swimming pool, hotel reception and washing machine elements are intended by the studio to "invite the teens to enter a universe in which a new use is given to the objects, giving them the opportunity to let their imagination flow and use the space how they dream about it."

Green Mango Teen changing room with reflective walls and ceiling
The changing rooms are designed for TikTok-loving teens

"We searched to convert the design elements to an attraction point for the teens' TikTok life, but at the same time create them as elements that have a function, such as an order bar or an exhibition point like the swimming pool and tunnel," Penasse said.

The shop's changing rooms further encourage interaction with the digital world. Integrated phone holders and ring lights make it easy for customers to take photos for social media, while the reflective walls and ceiling create a futuristic backdrop.

Green and orange interior of Mango Teen by Masquespacio showing the washing machine clothes recycling point
Masquespacio created functional elements to appear like other objects, including a recycling point that looks like a washing machine

As the first Mango Teen shop to open in Barcelona, Masquespacio's design aims to create a distinct brand identity.

The fashion brand had previously launched pop-up shops, from which they identified colourful interiors and places to take photos and videos as main points of interest for teenage shoppers.

Other projects by the studio include a burger joint designed to look like a swimming pool and a greek restaurant informed by ancient ruins.

The photography is by Luis Beltran.