Swedish designer Gustaf Westman has designed specifically British homewares, including a tea strainer and a fish-and-chips holder, for his pop-up at department store Selfridges, where he created IKEA-style rooms for visitors to explore.
The pop-up shop marks the first time that Westman, who is known for his colourful, bulbous designs, has created specific home-like settings for his products. It marks an evolution from his recent projects that saw him place his designs inside real homes.
"I've done pop-ups in real people's apartments before, around Europe," Westman told Dezeen.
"This is a white box, obviously; it's a very plain space from the start," he continued. "I wanted to bring that idea of the rooms and the apartments, but in a much more minimalistic way, so that's why I built the rooms."
The designer also referenced the layout of IKEA stores, which are built to resemble homes, after recently collaborating with the Swedish furniture company.
"I have this idea that I don't like pop-ups when you attach stuff to the wall, because it feels so temporary," Westman explained.
"So I tried to focus on putting stuff in the middle, and then design around that," he continued. "I want people to walk around, and maybe I'm also a little bit inspired by IKEA – you go into rooms and it's a different vibe."
The different spaces – including a living room, a kitchen and a pink, sticker-covered bedroom – showcase both existing Westman products and new designs created especially for the pop-up.
"I have two things here that I haven't shown yet, a tea strainer and the sofas in a Tartan [print], which is also a British pattern," the designer said.
"It's the first time I'm doing something in a patterned fabric, and then I also did a fish-and-chip holder," added Westman. "I think it's good to combine the humour of the fish-and-chip holder with more serious products."
According to Westman, he chose to do the Selfridges Corner Shop pop-up, which is open for a month from 29 June, because of both an interest in his work in the UK and the country's design heritage.
"I know that I have a big crowd in the UK, it's one of the top ones looking at stats and everything, so it makes sense," Westman said.
"But other than that, it's also fun to do something in London, because there's so much iconic stuff here to work with – patterns and places; it's a fun city to explore."
Westman also recently created a stadium-shaped snack bowl for the football World Cup.
The photography is by Lewis Ronald.