Indiesalon has designed the Glow Flagship Store interiors, a compact retail space that transforms a hidden alley site into a luminous and immersive brand experience in Seoul, South Korea.

Designed for cosmetics brand Glow, this 36 square metre showroom by Indiesalon transforms a low-visibility site in a Garosu-gil alley into a luminous, immersive retail space.

Transparent glass blurs the boundary between interior and exterior, visually expanding the space while expressing the brand's values of clarity and brilliance.

A curved glass partition defines zones without interrupting flow, while bespoke elements – such as engraved grating and acrylic knobs – enhance identity.

With modular, reusable fixtures and a restrained palette, the showroom offers a refined, adaptable environment suited to Glow's pop-up strategy and evolving retail presence.

This project has been longlisted in the retail interior (small) category of Dezeen Awards 2025.

Studio: Indiesalon
Project: Glow Flagship Store