Studioboom has developed the interiors of Paris Texas' new headquarters in Milan, Italy.

Studioboom designed the new Paris Texas headquarters located in Foro Bonaparte 22, where the space makes a bold statement of style and innovation, perfectly reflecting the brand's DNA.

The existing space underwent a complete transformation, gutted to create a double-height hangar that serves as the ideal incubator for Paris Texas products, which visitors can enter from all over a stainless steel tunnel that leads to a Juparanà stone cave.

The project is defined by the daring combination of materials that celebrate the essence of Paris Texas, through unusual and refined contrasts: steel, stone, and concrete blend harmoniously, creating an environment of striking visual impact.

This project has been shortlisted in the retail interior (large) category of Dezeen Awards 2025.

Studio: Studioboom
Project: Paris Texas Headquarters