Schnitler&Co has designed the visual identity of The Whale.

The Whale is a new knowledge and experience centre in Andenes, Northern Norway, opening in June 2027, told through science, art, storytelling, sound and architecture.

The iconic building by architect Dorte Mandrup, designed as a vibrant meeting place, invites exploration, reflection and learning about essential topics related to the ocean and whales.

"The task was to develop a visual identity for The Whale that could capture and communicate the project's core idea: the world's most meaningful encounter between humans and whales," said Schnitler&Co.

"The solution is built around a single, unifying concept, 'The Encounter', inspired by the moment a whale breaks the surface."

The result is an identity that is both conceptually grounded and highly adaptable, capable of expressing The Whale across platforms while consistently reinforcing the idea of encounter.