News: a camera that allows users to focus photographs after they’ve been taken has launched in the UK.
The Lytro camera uses “plenoptic” or “light-field” technology to record light at every point in a scene, rather than at a particular focal point, as with a traditional camera. The user can then select a focal point to create a sharp image later.
“It’s the first consumer camera that records the entire light field – all the rays of light traveling in every direction through a scene – instead of a flat 2D image,” explains the company’s website.
The cuboid-shaped camera has only two buttons – for the power and the shutter. The square touchscreen is used to view and focus images.
Move and click your mouse over the image below to see how the zooming and focussing technology works:
“With light field technology there is a huge opportunity for creativity in photography that hasn’t been possible in the past,” said Jason Rosenthal, CEO of Lytro. “We’re looking forward to seeing living pictures from our UK customers,” he added.
Consumers can pre-order and buy the camera from UK retail stores starting from 22 July 2013. The camera was first launched in the USA in February 2012.
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