2018 results

PUBLIC
by Herzog & de Meuron

New York's Public hotel was not built to represent luxury as the world traditionally knew it, but luxury reflecting a new definition.

The hotel is built on four key pillars: service, style, unique experience and value. Public's fundamental premise is luxury for all. Luxury is no longer about possessions or how much something costs – it is not a business classification, a price point or based on scarcity. Luxury is now about experiences and how something makes you feel. Luxury is being democratised and is now for everyone.

Project: PUBLIC
Shortlisted for: Hospitality building

Sponsors

  • Dezeen Awards 2021 sponsor Longboard
  • dezeen-awards-2021-sponsor-dodds-and-shute
  • dezeen-awards-2021-sponsor-kingspan
  • dezeen-awards-2021-sponsor-knauf

Media partners

  • dezeen-awards-2021-media-partner-stir
  • dezeen-awards-2021-media-partner-detail
  • dezeen-awards-2021-media-partner-ADF
  • dezeen-awards-2021-media-partner-position
  • dezeen-awards-2021-media-partner-designwire
  • dezeen-awards-2021-media-partner-v2com-newswire