QO, an IHG hotel located in Amsterdam, seamlessly weaves luxury with holistic wellness and sustainability.

Every aspect of the hotel is designed to reduce environmental impact and to create the best possible guest experience, for international and local guests alike, from the rooftop greenhouse to the intelligent façade and energy-saving features in its construction. Conran and Partners looked at the meaning of ‘modern luxury’ and the values users place on the material and emotive aspects of their environment, to develop a design language that captures the environmental ambitions and creates a sense of luxury.