Shed created a store in the heart of London with one clear message: ‘Pass On Plastic’. Ten ambassadors have created ranges of reusable products and Shed created a temporary store to present these products with maximum impact.
Using imagery of plastics found in the ocean, Shed developed a custom wallpaper design with toothbrushes, plastic bags and bottles. This was then used to wrap the entire space, inside and out. Along with blue lighting, the space immersed visitors in a sea of plastic highlighting a contemporary and pressing problem.