Refrakt has designed a coffee-table book that pairs with an augmented reality app to tell the story of BMW Group.
A Century of BMW is a book that details BMW Group's story, from its beginnings in 1916 as a company for aviation engines, until today. Ten chapters span over 100 years, accompanied by images from the company's archives.
The book comes with an augmented reality app that brings certain images to life. When scanned, they reveal historical footage ranging from documentary to advertising films throughout the company's history.
Project: A Century of BMW