Polytechnic has designed a visual identity to establish a new bakery at the heart of a Norfolk community.
The site was the former goods yard of a decommissioned railway, so the studio has developed a sensitive, accessible identity to revive the space as an active hub for local food producers and residents.
The work incorporated naming, signage, print and digital communications, a bespoke display typeface, packaging and image-making.
A warm, understated identity established an approachable, contemporary feel, attuned to the progressive approach of the bakery, the wide community it serves, and the heritage of the building and former industry.
Project: A Visual Identity for Siding