2020 results

Aesop Shinjuku
by Case-Real

Daisuke Shima

Case-Real has designed a street-level store for Australian skincare brand Aesop in Shinjuku, Tokyo.

A jungle of buildings, small alleys with extreme density, and the cities atmosphere of glittering neon-signs. Shinjuku is always a city with an image of artificial imagery, but also with a nostalgic 80's atmosphere.

The studio came upon the idea of creating a store that can merge this kind of Shinjuku atmosphere, with the opposite natural and generous feeling the Aesop brand has.


This project has been longlisted in the small retail interior category of Dezeen Awards 2020.

Designer: Case-Real
Project: Aesop Shinjuku
Read more: Case-Real

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