Design studio AtMa has converted an old shoe store into a unique souvenir shop located in Asakusa, Japan.
Formerly a shoe store, the historic two-storey building is located in a corner of Asakusa where old and new coexist and continue to evolve. The store has now been renovated to become a unique souvenir shop.
The intersection of the old and the new creates a synergy with the location, the building, and Hikeshi Spirit Asakusa's philosophy of "expressing Japanese chic spirit in modern style."
Project: Hikeshi Spirit Asakusa