2020 results

Jiamila Fashion Boutique
by PMT Partners

Zhe Zeng

PMT Partners has designed a boutique fashion shop incorporating religious motifs with traditional Byzantine architecture in Yiwu City, China.

As the flagship store of the brand, Jiamila Fashion Boutique wanted to demonstrate a religious metaphor and highlight the unique regional characteristics of Yiwu City, which has a fast-growing Muslim community.

Based on the idea of "alienation of the classics", the store transcodes classic architecture style with regional features and moldable religious elements by integrating the traditional Byzantine architecture style into the design.

This project has been longlisted in the large retail interior category of Dezeen Awards 2020.

Designer: PMT Partners
Project: Jiamila Fashion Boutique

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