Atelier Kikuchi has created a series of connected spaces with a Japanese aesthetic for Snow Peak's flagship store in London.
Layers of design interventions set up an interplay between the outdoor and indoor to reinforce a connection with the natural world in a unique retail experience.
A refined palette of natural materials and metalwork with bespoke designed display units work harmoniously to evoke nature and celebrate the brand's heritage of craftsmanship.
Snow Peak in St James's adeptly promotes every aspect of Japanese design to a multicultural London audience.
Designer: Atelier Kikuchi
Project: Snow Peak London Flagship