The Standard is a hotel inside a brutalist building, featuring colourful interiors to contrast "the greyness of London".
Situated directly opposite St Pancras Station, the building was built in the 1970s by Camden's own architects and engineers.
The existing eight-storey building was retained and refurbished throughout.
The Standard were identified as the operator to work alongside Crosstree Real Estate Partners, creating their first hotel outside America.
The facade is made up from individual structural precast concrete panels which have been retained and cleaned.
The ground floor accommodates the hotel reception, bar and restaurant with a new facade made up of timber framed windows and brick. Three new storeys were added to the top of the building.