2020 results

The Able Butcher
by Run For The Hills

Run For The Hills

Run For The Hills has designed a new visual identity for a steakhouse in Hilton Prague to appeal to both meat-eaters and vegans.

Hilton wanted to reposition their meat-focused restaurant, in the heart of carnivorous Eastern Europe, as a vegan-friendly destination.

Called The Able Butcher, the studio played on the knife skills of the "butcher", inventing a new concept around culinary artistry.

The designers created a series of handcrafted illustrations in a bold colour palette, focusing on vegetables over meat.

The studio re-defined butchery as culinary knife skills – knife and fork illustrations feature across the logo and branding.

This project has been longlisted in the graphic design category of Dezeen Awards 2020.

Designer: Run For The Hills
Project: The Able Butcher

See all the projects shortlisted for Dezeen Awards 2020 and vote for your favourites


  • dezeen-awards-2021-sponsor-google
  • dezeen-awards-2021-sponsor-dodds-and-shute
  • One Hundred Shoreditch
  • Solus

Media partners

  • dezeen-awards-2021-media-partner-stir
  • dezeen-awards-2021-media-partner-ADF
  • dezeen-awards-2021-media-partner-position
  • dezeen-awards-2021-media-partner-designwire
  • dezeen-awards-2021-media-partner-v2com-newswire
  • Global Design Awards Lab