Walworth Garden is a unique community garden dedicated to improving lives through horticulture.
The studio was asked to design a brand identity reflecting the urban garden's location, incorporating signage, packaging, van livery and staff uniforms.
The identity is based on nine leaf "venations", which are the intrinsic structures within every plant leaf.
The studio wanted to reflect on the ideas of growth, support, community and building, which led to creating graphic tessellating shapes to be used as building blocks. These were then joined to create a skyline and subtly reflect the shape of a "W".
Designer: Studio Sutherland
Project: Walworth Gardens