by Studio Paolo Ferrari Inc.

Joel Esposito

Elevated. Sublime. Energetic. Soft. Alchemy is an innovative flagship that rejects staid cannabis clichés to deliver a cerebral experience infused with artistry, nature, and technology.

The aesthetic is directly informed by the brand’s identity, which celebrates the tension that exists in the world of cannabis. Specifically, that it grows naturally in the earth, but still benefits from the worlds of science and artistry to develop high-quality products. Not dissimilar to this alchemic transformation, the flagship melds high-tech ingenuity with natural materials to create an elevated space that feels much like a high fashion house or contemporary design boutique.

This project has been longlisted in the small retail interior category of Dezeen Awards 2021.

Architect: Studio Paolo Ferrari Inc.
Project: Alchemy

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