Blu Dot
by Waechter Architecture

Jeremy Bittermann

Built within a historic warehouse building, this showroom for the furniture company Blu Dot was designed to preserve the spirit of the existing architecture, while creating a crafted intervention for the new display environment.

Programmatically and experientially, the showroom needed to form a calibrated neutrality that wouldn’t compete with the rich materiality and colour of Blu Dot’s furniture. Envisioned almost like a crafted object inserted into the building, the design works with the space, but is set-off from the existing structure. Taken together, the interior and exterior interventions redefine both the space and revitalises the building’s identity as a whole.

This project has been longlisted in the large retail interior category of Dezeen Awards 2021.

Designer: Waechter Architecture
Project: Blu Dot


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