Ginza 456 created by KDDI, is an innovative flagship store, in Tokyo.
The street-facing façade, open atrium, ceilings, and floors were covered by LEDs creating a interactive environment blending digital movies and physical experience. The project presented a unique design challenge: create a symbolic storefront on a promenade dotted with the world’s leading brands combining old world Ginza charm with cutting-edge innovation.
Designer: Dentsu Inc./Dentsu Live Inc.
Project: Ginza 456 Created by KDDI