Goop Headquarters
by Rapt Studio

Madeline Tolle

Founded by Gwyneth Paltrow, Goop is a modern lifestyle brand for people aspiring to put wellness first.

Their growing team was dispersed among a series of separate buildings and needed a place to concentrate their energy to propel them into the next phase of development.

Rapt designed their new, light-filled headquarters in Santa Monica to support the many facets of the brand, incorporating a test kitchen, photo/video studio, podcast recording studio, fashion and design workroom, and product room and lab for wellness innovation.

Altogether, the space synthesises goop's essence and clean, tasteful style, catering to mind, body, and spirit.

This project has been longlisted in the large workspace interior category of Dezeen Awards 2021.

Architect: Rapt Studio
Project: Goop Headquarters
Read more: Rapt Studio

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