For the Nike Flagship store on the Champs Elysées, Paris, L’Observatoire International worked with the Nike Design team to craft a lighting response.
The response had to speak to the brand's foundations and paved its way for its future identity on the Champs Elysées; fusing the dynamism of a sports arena with the sensitivities of the Parisian Avenue.
Lighting needed to be adaptable, transformative, and technical. It needed to connect the physicality of sport, the theatre of watching it in play, and the tangibility of the product on display. Lighting is layered. It is dynamic. It is immersive. It blurs boundaries.
Designer: L'Observatoire International
Project: Nike Paris, House of Innovation 002