The new Tea House branding by ZRP Printing is mainly aimed at young new consumers.
Through the packaging design of immersive scenes, the brand establishes an interactive and sustainable dialogue relationship with consumers, so that young consumers can feel the call of sweet tea soup.
Tea House is reshaping "young people's tea".
This project has been longlisted in the graphic design category of Dezeen Awards 2021.
Designer: ZRP Printing Group
Project: Tea House