These jeans transform the status quo of the fashion industry: no more sizes, gender roles, or careless [over]production.
This is a first-of-its-kind custom-fit unisex denim collection, also designed-for-disassembly. Design your jeans, get a body scan, and have the jeans made around you.
You are not a body type, a size, a gender, or an ethnicity, you are you, and that’s what this jean collection is about. And beyond the intention to allow everyone to wear custom-fit as they like it, these jeans are also designed with end of life incorporated into the product.
Project: Genesis Un-labelled Jeans