U-P has designed Photo 2022: International Festival of Photography in Melbourne, Australia.
This project is located in Melbourne and extends to cities across regional Victoria. Photo Australia is the largest photography event in Australia and is delivered in collaboration with over 50 cultural, education, industry and government partners.
For the second year running, U-P was commissioned to design the festival identity, marketing, exhibition graphics and website for Photo Australia.
A central element of Photo 2022 was its outdoor program with the festival's commissioning artists to create large-scale site-specific works presented on prominent buildings in Melbourne.
Outdoor signage and advertising were a key part of the brief and festival branding which required the right balance of being striking and accessible to cut through and clearly communicate festival and artwork details.
Project: Photo 2022: International Festival of Photography