Winner: Exhibition design 2022. Ēter has designed Weird Sensation Feels Good: The World of ASMR, an exhibition that explores ASMR.
Ēter has designed the Weird Sensation Feels Good - The World of ASMR exhibition at the Design Museum in London, United Kingdom.
This project centres on the architecture of an exhibition with an attempt to synthesise the creative field of ASMR and its rich material world into a legible spatial language.
Drawing influence from traditional spa cultures, flowing water is replaced by streams of contemporary media, aiming to create an atmosphere of safety and privacy in public, in which multiple people can be triggered to relax simultaneously.
The World of ASMR exhibition, therefore, becomes a prototype for a new public space offering an emergent form of relaxation and allowing guests to be immersed in a multi-sensory experience of close-looking, close-listening, and close-feeling.
Judges comments: "Weird Sensation Feels Good is an interactive assault on the senses – in a good way! The exhibition successfully translates a YouTube-generation phenomenon into a physical exhibition. It is a physical manifestation of a digital experience, making the digital tangible."
Design studio: Ēter