West of West has conceptualised the Garrett Leight store in New York, United States.
"We envisioned Garrett Leight California Optical New York as a utilitarian space inspired by the contrasting, multifaceted cultural and urban landscape of New York," said West of West.
The ongoing history of the store's context connects the legacy of the surrounding neighbourhood to GLCO.
Located on mid-block on a busy street the space contains a series of different elements, each unique and distinct, like a small city block. These elements functionally display products, provide atmosphere, and broadcast the GLCO brand.
"The design takes core parts of the GLCO brand language and re-casts them to reflect the time and place of the new location," added West of West.
Studio: West of West
Project: Garrett Leight New York