Studio Doherty has designed the Mimco Flagship Store in Victoria, Australia.
The design for the Mimco flagship store encompasses a refined colour scheme, striking architectural curves, meticulous craftsmanship and rich layers of materials.
This was all achieved while honouring the brand's roots and growth.
"The new design marks a departure for Mimco, who desired a striking, dynamic, and refined approach that struck a balance between serenity and restraint, allowing the product range to be the focal point," said Studio Doherty.
The expansive two-story ceilings and thoughtfully designed display shelves and plinths achieve a balanced blend, aiming to highlight the intricate qualities of Mimco's products.