Dezeen Awards 2023 logo

2023 results

by Studio XAG

Coachtopia by Studio XAG
Photo by Andrew Meredith

StudioXAG has developed the concept of Coachtopia at Selfridges in London, United Kingdom.

Selected by Coach for its sustainable approach and B Corp-certified status, StudioXAG were challenged to launch this innovative collection in the most circular way possible in the Wonder Room at Selfridges London.

This led to the concept of Coachtopia, a bold challenge to fashion's linear system where the majority of products end their lives in landfill.

As a result, Coach has taken steps towards a circular system with a new sub-brand of products crafted from reused leather bags and recycled materials.

This project has been shortlisted in the retail interior (small) category of Dezeen Awards 2023.

Studio: Studio XAG
Project: Coachtopia
Credits: Coach

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