Studio Fragment has designed the interiors of Musinsa Seongsu, a multi-brand store in Seoul, South Korea.

Musinsa Seongsu is a flagship store designed by Studio Fragment, located in Seoul's vibrant Seongsu-dong district.

Once an old red-brick factory, the building was repurposed to reflect both the area's industrial past and Musinsa's contemporary identity.

The design features a large, flexible hall for cultural events, followed by a spatial sequence that gradually narrows to heighten focus and immersion.

A stepped display area invites upward movement, while a white, restrained interior palette acts as a canvas for fashion.

The store serves as a cultural bridge between past and present, architecture and brand.

This project has been longlisted in the retail interior (large) category of Dezeen Awards 2025.

Studio: Studio Fragment
Project: Musinsa Seongsu