Say Architects has designed the interiors of Nice Rice's Aranya Concept Store, a retail store in Qinhuangdao, China.

Nice Rice's new concept store is located at Aranya Riverain, a seaside resort near the port of Qinhuangdao, also known as the Aranya Gold Coast.

Due to the individuality of the site and the splendid geolocation, Say Architects hoped to "bring the orange sea of Aranya inside and build a gold coast that never ends."

This result is achieved by using light as expression, creating undulating volumes and intertwining lights and shadows.

This project has been longlisted in the retail interior (large) category of Dezeen Awards 2025.

Studio: Say Architects
Project: Nice Rice Aranya Concept Store