Dezeen Magazine

Braun x Dezeen collaboration

Dezeen has collaborated with influential German brand Braun on a limited-edition watch. Priced at £150, the unisex watch has a clean design and bright yellow second hand, making it instantly recognisable as a classic Braun timepiece.

The defining feature of the BN0031 is its dark blue colour, which is exclusive to the partnership and has not previously been used by Braun. Priced at £150, the unisex watch has a clean design and bright yellow second hand, making it instantly recognisable as a classic Braun timepiece.

The BN0031 joins a collection of reissued watches based on original designs created by German industrial designers Dieter Rams and Dietrich Lubs for Braun in the 1970s.

Braun is renowned for its functional approach to design, which adheres with the principles practised by Rams and Lubs. This mission to create "honest, unobtrusive, practical devices" helped the brand to establish itself as one of the most influential manufacturers of the 20th century.

"Braun watches are among the most iconic timepieces of all time and we're really honoured that the brand has chosen Dezeen for this collaboration," said Dezeen founder and editor-in-chief Marcus Fairs.

"We're sure that this unique watch will be a hit with our design-savvy audience of over 2.5 million monthly readers and, being a limited edition, will be a collector's piece in years to come."

Only 250 numbered pieces have been made. The individual number is engraved on the back of the case, along with the Braun and Dezeen logos. It also features a stainless steel mesh bracelet, a snap case back and a Quartz movement.

"It has been fantastic to work with the Dezeen team to create this limited-edition watch," says Braun watches and clocks designer Richard Benc.

"It offers a unique appearance to a classic timepiece that follows Braun's core values of functionality, quality and aesthetics."

The BN0031 is available exclusively from Braun-clocks.com for a limited period for £150. It goes on pre-order sale on Thursday 7 September.