"Food design is nothing but advertising"
It's not surprising that designers are experimenting with food, but their impact so far has been little more than table dressing, argues Lucas Verweij. More
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![What is design thinking? Lucas Verweij asks why designers care about it]()
"Why are designers whining about design thinking?"
Opinion: Design thinking is the management phrase that makes real designers shudder. Can designers let go and accept it as a form of flattery, or should they be worried about business strategists edging into their territory, asks Lucas Verweij. More
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![Lucas Verweij design's diamond anniversary]()
"We're fed up with being fed unrealistic stories of overnight success in design"
Opinion: the TED and Pecha Kucha presentation formats have passed their best-before dates, says Lucas Verweij, who thinks it's time for a more honest approach to sharing design industry stories. More
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"Prescribed design processes are for bad designers"
Opinion: we must dispel the myth that design is a predictable and sequential process, says Lucas Verweij, because creativity can't be duplicated in laboratory conditions. More
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![Lucas Verweij opinion column on design fairs and design weeks]()
"Marketing efforts surrounding design festivals create an oddly temporary gentrification"
Opinion: more and more design weeks take place around the world each year, but as brands flock in to woo designers, these are in danger of losing sight of their purpose, warns Lucas Verweij. More
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"Can designers really do what the public think they are capable of?"
Opinion: despite cultivating a public reputation as an industry of problem solvers, design is too focused on growth to face up to some of its biggest challenges, says Lucas Verweij. More
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"The car is dead, long live the car"
Opinion: with the petrol heads stuck firmly in rut, there's an opportunity for designers to do something different with the new wave of electric cars. Elon Musk's Tesla is among those leading the way, says Lucas Verweij. More
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![Lucas Verweij opinion column on Dezeen]()
"We are coming to view design more as a mentality than a skill"
Opinion: as the market for design education explodes and schools struggle to keep up, we need to work out what a designer actually is and what they need to learn says Lucas Verweij. More
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"It's only a matter of time before the design bubble bursts"
Opinion: in this week's Opinion column, Lucas Verweij argues that as the design field expands to encompass all creative activities and designers try to solve all the world's problems, the discipline cannot possibly live up to expectations. More
