Dezeen Magazine

Augmented reality demonstration at Dezeen's Imagine Shop for Selfridges

This movie we filmed at Dezeen's pop-up shop of the future at London department store Selfridges demonstrates how augmented reality technology could transform retail. More

OMA's temporary auditorium at Selfridges features mirrored walls and an Op Art floor

Architecture firm OMA has designed a temporary auditorium for the basement of London department store Selfridges (+ slideshow). More

No Noise de-branded design at Selfridges

Famous brands including Heinz, Marmite and Levi's have produced limited editions of their products with no brand names on the packaging for London department store Selfridges. More

Louis Vuitton & Kusama concept store at Selfridges

Fashion brand Louis Vuitton has collaborated with Japanese artist Yayoi Kusama to create a collection of garments featuring Kusama's obsessional polka dot patterns for a concept store at Selfridges department store in London (+ slideshow). More

Selfridges 3rd Central by FAT

London studio FAT have completed the womenswear department of London department store Selfridges using angular structures and painted floor patterns in clashing colours. More

Natural History at Selfridges

The Wonder Room at Selfridges department store in London is hosting an exhibition of jewellery influenced by the natural world, described as "a heady mix of taxidermy, genetic-engineered jewellery and natural pearls". More

Wonder Room at Selfridges by Klein Dytham Architecture

We're rounding off Dezeen's Klein Dytham day with their recently completed Wonder Room, a major refit of part of the ground floor at Selfridges department store in Oxford Street, London. More

Rolf Sachs at Selfridges

Rolf Sachs has created a window display at Selfridges department store in London, featuring new work by the designer. More