

Augmented reality demonstration at Dezeen's Imagine Shop for Selfridges
This movie we filmed at Dezeen's pop-up shop of the future at London department store Selfridges demonstrates how augmented reality technology could transform retail. More
This movie we filmed at Dezeen's pop-up shop of the future at London department store Selfridges demonstrates how augmented reality technology could transform retail. More
Visitors to London department store Selfridges can take a virtual reality tour created by technology company Inition inside a helmet by fashion designer Gareth Pugh (+ slideshow). More
Architecture firm OMA has designed a temporary auditorium for the basement of London department store Selfridges (+ slideshow). More
Alex Cochrane Architects has created a space for shoppers at London department store Selfridges to find peace and quiet amid the bustling emporium (+ slideshow). More
Famous brands including Heinz, Marmite and Levi's have produced limited editions of their products with no brand names on the packaging for London department store Selfridges. More
A geometric sculpture grows from a column and branches across the ceiling of the new designer menswear space designed by architect Alex Cochrane for London department store Selfridges. More
Fashion brand Louis Vuitton has collaborated with Japanese artist Yayoi Kusama to create a collection of garments featuring Kusama's obsessional polka dot patterns for a concept store at Selfridges department store in London (+ slideshow). More
Sports brand Nike has opened a temporary shop showcasing the future of sport at Selfridges in London and Dezeen readers can win one of 25 pairs of tickets to an exclusive event we're hosting there next Thursday, featuring Nike's global creative director for the Olympics Martin Lotti in conversation with Dezeen editor-in-chief Marcus Fairs about the brand's latest innovations for the London 2012 games. More
London studio FAT have completed the womenswear department of London department store Selfridges using angular structures and painted floor patterns in clashing colours. More
Designersblock have curated seven window installations by designers KithKin, Postlerferguson (above), Matthew Plummer-Fernandez and others at Selfridges department store in London. More
The Wonder Room at Selfridges department store in London is hosting an exhibition of jewellery influenced by the natural world, described as "a heady mix of taxidermy, genetic-engineered jewellery and natural pearls". More
The Wonder Room at Selfridges department store in London is hosting an exhibition of new work by Dutch designer Eric Klarenbeek. More
We're rounding off Dezeen's Klein Dytham day with their recently completed Wonder Room, a major refit of part of the ground floor at Selfridges department store in Oxford Street, London. More
Fashion Architecture Taste have sent us images of 1.51 Miles of String, a temporary shop within Selfridges department store in London. More
Rolf Sachs has created a window display at Selfridges department store in London, featuring new work by the designer. More