Sneaker department at Dover Street Market
by Studio Toogood



Interior stylist and designer Faye Toogood has completed an installation to display shoes for fashion brand Comme de Garcons.


Located in the basement of Dover Street Market in London, the interior comprises stacked plaster blocks, raw concrete walls, copper pipes and lamps hanging from ropes.


More about Studio Toogood: Utility exhibition stand for Tom Dixon.

Photographs by Leon Chew.

Here's some more information from Studio Toogood:



London’s legendary Dover Street Market has just revamped its basement by giving it a clean new look. As part of this transformation, the cutting edge fashion label Comme de Garcons asked Interior stylist and designer Studio Toogoodto design and install a new sneaker department that could sit alongside Rai Kawakubo’s personal vision.


“I wanted to create a space that was both raw and elegant, so I chose to work with plaster, copper, concrete and rope. The idea was not to have a super glossy, highly finished look but to reveal the very nature of the materials and their inherent imperfections - or in my view - inherent beauty”, explains Faye.


A series of stacking building blocks made from plaster were designed to help re-configure and change the way the space is used. The purity of the white plaster contrasts against the roughness of the rendered concrete walls and a series of interlocking copper pipes provided a strong industrial element to the design as well as providing plinths for the more practical purpose of displaying muli-coloured sneakers. To light the space, Faye chose bulbs on rope by Christien Meindertsma.

Posted on Wednesday August 12th 2009 at 4:00 pm by . Copyright policy | Comments policy

  • can we see the shoes, please?

  • Very innovative… a display of shoes that doesn’t include any shoes.

  • joushua

    friend looks in the eye, enemy at the shoes

  • ryn
  • Michael

    Shoes obviously clutter this amazing design. Seriously, no shoes…

  • patrick

    …better without the ugly shoes.

  • N

    is the concrete wall with the circular cut part of the design? think it would have worked without that bit…nice idea though. I like the plaster blocks. Reminds me of the rachel whiteread at the Tate/Embankment only on a smaller scale…

  • San De Ago Zum Thor

    Keep the shoes: Function over Form.

  • toodles

    thats too good!