Republic of Korea Pavilion at Shanghai Expo
2010 by Mass Studies

| 9 comments

Architectural photographer Roland Halbe has sent us his photos of the Republic of Korea Pavilion at Shanghai Expo 2010 by Mass Studies.

Above and top photos are copyright Roland Halbe.

The building's form is made up of 20 letters from the Korean alphabet. More information about the design in our previous story.

Above photo is copyright Roland Halbe

See all our stories about Shanghai Expo 2010 in our special category.

Above photo is copyright Roland Halbe

Here's some more information from the Expo organisers:


Pavilion Features

The three-story Republic of Korea Pavilion is composed of 20 basic letters of the ROK alphabet. The pavilion showcases blueprints of future cities along with the country's most advanced technology and traditional culture.

Pavilion Display

ROK's 2010 exhibit features a theme on "Friendly City, Colorful Life." The main exhibition area on the second floor is divided into four sections–culture, technology, humanity and nature, where visitors will experience the current and future urban life of the country.
Pavilion Highlights

Above photo is copyright Roland Halbe

Highlight 1: Hologram Guides, or "Virtual Friends"

Hologram Guides, or "Virtual Friends" One of the center pieces of the pavilion will feature four hologram guides, including a ROK fashion model, a foreign chef, a lady and an IT engineer. They represent the country's culture, humanity, nature and technology respectively. The "virtual friends" will guide visitors to different thematic exhibition halls, where visitors will experience the current and future urban life of the country.

Highlight 2: Mysterious U-type Channel, Power of Image

Mysterious U-type Channel, Power of Image Visitors will be greeted on the ground with a microscopic view of the capital city Seoul. The iconic buildings and mountains in the city will be shrunk 300 times. When visitors pass through the U-type channel, their images will be projected on the curve walls on both sides, as if they were flying in the sky, or rendering in the green world.
Highlight 3: Korean Style Carnival

Korean Style Carnival Multimedia exhibitions and traditional folk shows within the pavilion are directed by the famous Korean director Kim Seong Soo. The pavilion contains several waterscapes, and a large water stage, where visitors can take a rest and then enjoy the wonderful performances. The pavilion offers various wonderful performances, which include traditional celebration shows, Sino-Korean cultural exchange programs, Korean movie and TV festival, Korean parades and fashion shows.


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  • F

    The interior sucks. The exhibition area is just the top floor, which is nothing to do with the "form". Most expo posts never want to show the interior space and mostly they are poorly constructed.

  • tyler

    oh well, I think it’s not so practical have these stairs ;)

  • Richie

    It reminds me of the game Minecraft.

  • qndreqs

    I guess that the whole "expo" thin its a waste in itself…with this obscene amount of money and resources, they could build pretty nice villages for the people that need it

  • D

    Reminds me of the game Q*bert

  • Lice

    this is not architecture
    it’s a gigantic-overdesign piece of installation

  • http://areyouanevilgenius.blogspot.com evilgenius

    I think I just had a seizure.

    That said, they nailed the Korean palette right on the head.

  • http://www.tropstudio.com pocco

    Mass-wise, this pavilion is very exciting.

    And, yeah, the interior and exhibition sucks.

    Not worth 1.5 hours of waiting!

  • MAD*arx

    the LEGOs made me do it!