Receipt redesign by BERG


Receipt redesign by BERG

London design consultancy BERG have proposed a redesign of the standard till receipt, transforming the usually dull printout with infographics about purchases. Update: this project is included in Dezeen Book of Ideas, which is on sale now for £12.

Receipt redesign by BERG

Data is extracted from cash registers to turn the receipt into a paper “app” that is informative and context specific.

Receipt redesign by BERG

The example pictured here shows a lunch receipt that displays total number of calories, percentage of RDA and other information relating to the food consumed.

Receipt redesign by BERG

Tick boxes give returning customers the ability to customise their next receipt.

Receipt redesign by BERG

BERG were asked to rethink the receipt for a feature in the July 2011 issue of Icon magazine and developed the idea from an earlier collaborative project with creative agency Dentsu London.

Receipt redesign by BERG

More graphics on Dezeen »

Here are some more details from BERG:

Icon magazine asked us to contribute to their monthly “Rethink” feature, where current and commonplace objects are re-imagined.

We continued some of the thinking from our “Media Surfaces” work with Dentsu, around how retail receipts could make the most of the information systems that modern point-of-sales machines are plugged into…

We’ve added semi-useful info-visualisation of the foods ordered based on “what the till knows” – sparklines, trends – and low-tech personalisation of information that might be useful to regulars. Customers can select events or news stories they are interested in by ticking a check box.

We think the humble receipt could be something like a paper “app” and be valuable in small and playful ways.

Dezeen Book of Ideas out now!

BERG is included in our book, Dezeen Book of Ideas. Buy it now for just £12.

  • Julien

    If there was something I would change about the way we live, I would definitely say that we don't use enough paper. Thankfully, we have people like this.

  • felix

    Yeah, I'd must rather have receipts emailed to me, that would be truly helpful.

    The idea of procedural infographics does get my heart racing, but there's probably a better use for it.

  • mik

    what a desperate idea

  • I love it, but maybe notfor glossery,as it will waste, for other thing should be great, as you can keep as souvenir.and may be in museum after 10 years,where paperless world become fully exist

  • Rob

    An over-designed solution to a problem or need that doesn’t exist. These guys must have been really bored. Agree with Julien that it’s another waste of paper. A useful receipt would be one that pinged straight to your smartphone via bluetooth if you’d previously registered as a ‘no receipt please’ customer.

    The business of design seems to be rapidly disappearing up its own backside and this is another example of design for the sake of design rather than purpose, beauty or functionality.

  • Jennie

    Good point, Julien and it did cross my mind as well.
    But then I thought this design does enrich people's lives and there are plenty of other ways to use less resources that will have a much bigger impact on our planet.
    As to what I'm going to do with these?
    1) make a scrapbook along with photos – will show the future generation (if there will be one) how much we consumed :)
    2) chuck my old diary and collect these instead – it contains a lot of information about what was 'happening' during that time
    3) read them when i'm bored


  • The idea is great. It's just 10-20 years too late. Receipts in paper are not gonna be here for much longer.

  • Dan

    i don't see it as a receipt but as a customer engagement tool, its not like everyone would do this, and its not like receipts use that much paper (its very low grade and easily possible to use fully recycled).

    something like this would encourage repeat custom, and that's what its about. sure it could be pinged to your smartphone but not everyone has them, and in an environment like a boutique or cafe, a hand held, hand crafted, customised piece of communication can be very very effective. if i got one of these i would be more likely to keep it, show it to other people and go back. in much the same way any other promotional flyers works, only this uses significantly fewer resources to produce.

    and in the long term yes you could port the idea over to new tech, there is no reason why something like this could not be adapted to link to something like foursquare (or any other social media) so it appeared along side your 'just checked in at' post. but still for a company a great time to re-enforce your relationship with a customer is just after a sale, for a cafe repeat custom is essential and for me this works very well to encourage that. and i am surprised at the immediate dismissal its been given.

  • capslock

    what about the ink usage. at a supermarket, a print like this for every customer will have you replacing the cartridge much more frequently than usual. this makes no sense at all.

  • Sigh

    The nutritional information is basically useless unless you ate alone, in which case perhaps a receipt like this will likely help you forget the loneliness another minute or two.

  • James

    While receipts are possibly on their way out or rather should be on their way out, this is a fantastic reinvention of something we use everyday! LIKE!

  • Needs a colouring competition.

  • vitaliy

    great idea. but if i have usual bills from supermarket about 70cm long, this bill will be 5-7 m for sure. should invent a device for rolling such bills, something like roulette.

  • Karl Metz

    This was probably printed on thermal paper so it does not require ink.

    That said, everyone who thinks a paperless economy saves energy has not considered the embodied energy of running data centers.

    Sometimes lo-tech outperforms hi-tech and adding more technology does not always increase efficiency globally.

  • Steef

    I guess dezeen is crowded by mere designers, and very few entrepeneurs.

    Just like Dan said, this is a great tool for some added customer engagement. And a great platform to further inform your clientele of data, events or specials.

    Pinged receipts? Really? What are you, tech obsessed? Do we really need even more stimulation to pull the phone out of the pocket?

    "An over-designed solution to a problem or need that doesn't exist."
    Not everything needs to be a problem. And you are quite clearly onaware of the necessity of competition in the leisure sector during this period of recession.

    If you see what an average 'hip' venue needs in printed material like flyers and posters, double using an usually standard format like the receipt is pretty darn clever.

  • mike

    i love the brief much more than the result.

  • sesshoumaru4me

    I love it, not only the design, but the idea behind it as wel. I would cry when a store suggested emailing a receipt to me. This is a receipt that I would defenitly put on my wall of fame!

  • Zino

    I find the ‘customer engagement’ aspect is a hit with me. A really great idea, and I don’t believe paper will be gone as a receipt medium, despite the fact that the possibility exists technically. I want a hard-copy receipt… for my purchases as well as when I vote. Verification is important.

    But what happens when someone buys lunch for two or three? The health tip will be preposterous then.

  • It looks pretty cool. Could be cool if it is used. :-)

  • way, way TMI. that said, a graphic improvement.