Tube Toys by Oscar Diaz

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Tube Toys by Oscar Diaz

These toy vehicles by London designer Oscar Diaz are assembled from their own packaging.

Tube Toys by Oscar Diaz

Each Tube Toy comes with components like stickers and wheels inside a cardboard tube that becomes the body of the car, fire engine, train or tractor, with pre-cut slots for easy assembly.

Tube Toys by Oscar Diaz

Only the paper strip round the outside is discarded and all components are recycled or recyclable.

Tube Toys by Oscar Diaz

Gift company NPW presented the products at New York International Gift Fair earlier this month, alongside temporary tattoo finger puppets by Héctor Serrano.

Tube Toys by Oscar Diaz

Other projects by Diaz on Dezeen include a calendar that uses the capillary action of ink spreading across paper to display the date and pens that record sound on paper then play it back - see all our stories about his work here.

Tube Toys by Oscar Diaz

See more stories about toys here.

Here are some more details from Diaz:


The Tube Toys are a series of vehicles to assemble were the packaging is also a part of the product, reducing considerably the amount of material discarded after buying it, and the extra cost that traditional packaging involves.

Tube Toys by Oscar Diaz

All the parts needed to build each vehicle are contained on a standard cardboard tube, which doubles as the packaging. The tubes have slots and holes to place the wheel axes and other components. A single stripe of paper displaying all the information necessaries for the shop (brand, product name/description and barcode) is the only bit that will be discarded after purchase.

Tube Toys by Oscar Diaz

All the materials used on the product are also recycled and/or recyclable. The cars are easy to assemble and acknowledge the fact that children often enjoy playing with the packaging as much as they do with the actual toys.

Tube Toys by Oscar Diaz

Gift brand NPW presented the 'Tube Toys' at New York International Gift Fair earlier this month.

  • superNice

    Super nice! I want it for my daughter (and for her father)…

  • http://www.yesouisi.com.ar yes, oui si

    Congrats! Great idea & product!

  • http://yourcouponguy.com/ Bryan

    This is a really good idea but I think it needs more polishing done. I mean, they're just cardboard which means it will easily get destroyed.

    • Andrew

      Have you seen this? http://inhabitat.com/shigeru-bans-cardboard-bridg
      Just cardboard too. Too many assumptions.

    • Naimit

      Considering the abysmal quality of the so much of the plastic currently used in toy manufacture, I think the cardboard tube would likely be far stronger. And even if it does eventually collapse, it’s an unusual child who does not quickly tire of their toys anyway. At least with these toys there is minimal negative environmental impact. Fantastic product.