4D typography
by Lo Siento

| 14 comments

Barcelona graphic design company Lo Siento has created a set of sculptural letters that can be read from all sides (+ movie).

4D by LoSiento

The studio had been working on several projects relating to architecture when they decided to try out "four-dimensional" typography.

4D by LoSiento

The designers constructed the letters from pieces of white card.

4D by LoSiento

When the letters are strung up, the reader can walk around and through words and read them from any direction.

4D by LoSiento

The movie is by Marcel Batlle and Lander Larrañaga.

4D by LoSiento

Photographs are by Lo Siento.

4D by LoSiento

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Here's more text from the designers:


4D Typography is the result of the intersection in an orthogonal way in space of two extrusions of the same character, which allows the spectator to read it from two different positions in space at least.

4D by LoSiento

An observer searching to enjoy a particular architecture is forced to move around and through it. The change in perspective generates new spaces in which light acts in different ways. In this case, it is the typography that makes the effort of abandoning its two dimensions to approach the architectural sense. It does not resign with a third dimension; a fourth one is necessary to complete the reading possibilities. By hanging the typography, the reader is allowed to surround the characters in order to understand all their shapes.

4D by LoSiento

This idea started after Lo Siento carried out several identity projects regarding architecture. This was when the study decided to investigate and develop several volumetric languages starting from basic graphical concepts. One of these languages was 4D typography. It became a personal project from the studio and we decided to develop the whole alphabet. The creation of this alphabet and mistakes that were made during the creation process lead to new ideas for future projects.

Project name/title: 4D paper lettering
Year of work produced: 2011
Work type: Typography / Alphabet
Client: Losiento / self-initiated project
Art direction/Design: Gerard Miró / Lo Siento
Photography: Lo Siento
Work description: Four dimensional alphabet lettering made with paper. Each piece can be read from all 4 sides.

  • toomuchcoffeeman

    V.E.R.Y F.U.N P.R.O.J.E.C.T

  • Jon K

    N64 logo, anyone?

  • http://www.georgehollander.com George

    Some might make good stools!

  • http://www.siriusculture.com Will @ SC

    These are fantastic, I really like the notion of moving through the project and the changes in light. Really great project.

  • Ray Hefferlin

    These beautiful letters are actually two-dimensional with a symmetry that lets them be duplicated upon 90-degree rotation. A truly three dimensional shape is on the cover of a paper-back edition of Godel, Escher, and Bach, by Hoffstader (spelling may be off). The shadows of this shape are G, E, and B, each 90 degrees from the other two. Please keep up the beautiful work.

    • @toinettelab

      Eternal Golden Braid was the first thing that popped into my head when I saw these letters!!

  • CARSTEN

    Can I please see a B, a P or a Z? Doing only As and Ws is a bit too easy, isn’t it?

  • http://www.signsallsigns.com/ George – signage

    Okay this is really great. It might look easy to some people but to many who are not really blessed with creative hands, this is phenomenal. I hope they do the whole alphabet. And maybe a step-by-step how to do it?

  • http://twitter.com/U_N_D_T @U_N_D_T

    Reminiscent of Herman Damen’s three-dimensional pouitry (1969).

    See pic.twitter.com/p6p6coK1 via @Casco_Utrecht

  • sanguin

    Sorry to dissapoint you but this is still 3 dimensional (I assume you are talking about Hamel dimension). Just because you can see the same thing from all sides doesn’t mean it’s 4D. if this woul’d be true a ball would be 4D too. Looks nice tho ^^

  • http://www.mitchelleismont.com/blog Eismont Designs

    This is amazing. It looks like it would be fun to make these. I will show my typography and graphic design students this video tomorrow.

  • Nerd

    The M is the Massive Dynamic logo from Fringe! http://fringepedia.net/wiki/Massive_Dynamic

    This is not an insult.

  • Marco

    Reminds me of my professor’s work: http://indigos.tistory.com/155

  • marco

    Unfortunately, the 4 is readable only from 2 sides. The other sides will render a mirrored 4. It shouldn’t create a readability problem though, as long as no-one has the ambition to make a non-capital b and d.