Movie: Nike Basketball
Hyper Elite Uniform

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Movie: basketball games have become so aggressive that sports brand Nike decided to include combat pads in its latest kit, explains the brand's global creative director for the Olympics Martin Lotti in the next Dezeen movie in anticipation of tomorrow’s exclusive event at the Nike+ House of Innovation.

Nike Basketball Hyper Elite Uniform

When creating the Nike Basketball Hyper Elite Uniform, Nike's designers asked players where they received the most bruises and integrated Nike Pro combat pieces under the jersey at these points.

Nike Basketball Hyper Elite Uniform

They also noticed players using the inside of the shirt's neck to wipe away sweat during a game and integrated textured fabric there to wipe the face more effectively.

Nike Basketball Hyper Elite Uniform

The shorts alone weigh 58% less than those currently worn by NBA players, equivalent to a can of fizzy drink.

Nike Basketball Hyper Elite Uniform

Each kit is made of 22 recycled plastic bottles.

Nike Basketball Hyper Elite Uniform

Lotti will talk to Dezeen editor-in-chief Marcus Fairs about Nike's latest innovations for the London 2012 Olympics in front of an audience at the event we're hosting tomorrow - more details here.

Nike Basketball Hyper Elite Uniform

Watch other movies in this series - featuring a sprinting shoe inspired by suspension bridges, knitted running shoes and a bumpy speed suit that's quicker than bare skin - here.

Nike Basketball Hyper Elite Uniform

See all our stories about Nike »

Nike Basketball Hyper Elite Uniform

  • Post

    What's actually the relation of Dezeen and Nike that you promote their fancy fashion so openly? Not saying it's not interesting, but one post linking to the promotional site of Nike might have been enough.

    • http://twitter.com/Dezeen @Dezeen

      Hello,

      Nike commissioned us to make a series of movies about their latest innovations in sportswear design ahead of the talk with Martin Lotti hosted by Dezeen editor-in-chief Marcus Fairs tomorrow night.

      More info on the event here:
      http://www.dezeen.com/2012/08/03/nike-house-of-in

      Hope that clears things up!

      Rose/Dezeen