Movie: Nike Flywire cables that tighten on impact are built into these shoes specifically designed by Nike for running the 1500m track event, as described by the brand’s global creative director for the Olympics Martin Lotti in the last movie of our Nike+ House of Innovation series commissioned by Nike.
The cables in the Nike Zoom Victory Elite work like a seatbelt: they are loose when the wearer runs straight and the support isn't needed but become rigid to provide extra support as the runner changes angle round the corners of the track. The base is made of carbon fibre layers, with the rigid middle part of the shoe comprising five layers and the front, where more flexibility is needed, comprising three layers.
Lotti spoke to Dezeen editor-in-chief Marcus Fairs about Nike’s latest innovations for the London 2012 Olympics in front of an audience at the event we hosted at Selfridges last night – read highlights from the talk here including the importance of psychology when designing for sports.
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- New bags by Jerome Olivet
- The Drop Series by Olivia Decaris
- Stop2Go by Mondaine at Dezeen Watch St…ore
- Ring by Hotzu River Cheng at Show RCA …2012
- Kuki chair by Zaha Hadid for Sawaya & …Moroni
- Oasis by Claesson Koivisto Rune, Luca …Nichetto Jean-Marie Massaud and Front for Offecct
- Flower eruption vases by Jón Björnss…on
- Close to be Open by Agnes Ögren and V…alerie Otte
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