Movie: Nike Flywire cables that tighten on impact are built into these shoes specifically designed by Nike for running the 1500m track event, as described by the brand’s global creative director for the Olympics Martin Lotti in the last movie of our Nike+ House of Innovation series commissioned by Nike.
The cables in the Nike Zoom Victory Elite work like a seatbelt: they are loose when the wearer runs straight and the support isn't needed but become rigid to provide extra support as the runner changes angle round the corners of the track. The base is made of carbon fibre layers, with the rigid middle part of the shoe comprising five layers and the front, where more flexibility is needed, comprising three layers.
Lotti spoke to Dezeen editor-in-chief Marcus Fairs about Nike’s latest innovations for the London 2012 Olympics in front of an audience at the event we hosted at Selfridges last night – read highlights from the talk here including the importance of psychology when designing for sports.
- Futuristic Primitivism/Instinctive Overr…ide by Ross Lovegrove
- Club to Catwalk: London Fashion in the 1…980s exhibition at the V&A
- MINI Scooter E Concept
- Klemens Schillinger casts concrete acces…sories to resemble "ancient architectural archetypes"
- Eco-friendly phone for Nokia by Daizi Zh…eng
- Anya Sebton designs flexible storage sys…tem for Lammhults
- Melissa + Campana
- Something designs lamp for Ligne Roset t…o look like a bellflower
- BB.Suit 0.2 is an outfit that cleans pol…luted air
Sign up for a daily roundup
of all our stories