Marc Newson on the projects
that got away

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In the final movie in our series filmed with Marc Newson at his London studio, he tells us about lesser-known projects - including a six-wheel Aston Martin for a member of a Middle Eastern royal family - that "for one reason and another didn't get out there."

Abandoned ideas include a film camera from the year 2000 that "was clearly doomed" and a series of binoculars and telescopes for hunting and bird-watching that he describes as "the best products that never happened."

There's also a clock tower commissioned for the Atlanta Olympics that "stayed in the box for about ten years somewhere" until Newson tracked it down and bought it back.

Newson talks about the project while flipping through a copy of his new monograph Marc Newson - Works, published by Taschen this month.

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  • mario

    I was interested in buyin’ that book, which is sold at the price of 750€. O gosh, it’s insane!