Six architecture studios present window installations created for stores along London's Regent Street in this movie filmed by Dezeen.
RIBA president Angela Brady introduces this year's Regent Street Windows Project, which pairs local architecture practices with six retailers to create displays along one of the most iconic shopping streets in Britain.
Starting at the north end of the street, George King and Mark Nixon from Neon present a rotating wheel of manequins that allows different outfits to be presented in the window of fashion brand Topshop at different times of the day.
Drawing on the emotional experience of driving a Ferrari, John Tollitt and his team at Gensler crafted a heart and a brain for the windows of the car brand's London flagship, then brought them to life using digital animations to represent the heartbeat and firing neurons.
Carl Turner Architects referenced American artist Gordon Matta Clark's images of cut-out buildings to create fantasy New York streetscapes on the facade, in the windows and on blackboard illustrations at Jack Spade's Brewer Street store, just off Regent Street.
The installations for the Regent Street Windows Project are on display until 6 May. Photographs are by Agnese Sanvito.
The music featured in this movie is a track called Zephir by Junior Size, released by French record label Atelier du Sample. You can listen to more Junior Size tracks on Dezeen Music Project.
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