RIBA Regent Street Windows
Project 2013

| 1 comment

Six architecture studios present window installations created for stores along London's Regent Street in this movie filmed by Dezeen.

RIBA president Angela Brady introduces this year's Regent Street Windows Project, which pairs local architecture practices with six retailers to create displays along one of the most iconic shopping streets in Britain.

RIBA Regent Street Windows 2013
Topshop window installation by Neon

Starting at the north end of the street, George King and Mark Nixon from Neon present a rotating wheel of manequins that allows different outfits to be presented in the window of fashion brand Topshop at different times of the day.

RIBA Regent Street Windows 2013
Karen Millen window installation by Mamou-Mani

Next up, Arthur Mamou-Mani's installation made from sportswear fabric and cable ties flows along the 30-metre-long display of the Karen Millen store facade.

RIBA Regent Street Windows 2013
Ferrari Store window installation by Gensler

Drawing on the emotional experience of driving a Ferrari, John Tollitt and his team at Gensler crafted a heart and a brain for the windows of the car brand's London flagship, then brought them to life using digital animations to represent the heartbeat and firing neurons.

RIBA Regent Street Windows 2013
Esprit installation by naganJohnson

Across the street, naganJohnson transformed the atrium of Esprit into a beach scene complete with a wave of chestnut paling fencing.

RIBA Regent Street Windows 2013
Jack Spade window installation by Carl Turner Architects

Carl Turner Architects referenced American artist Gordon Matta Clark's images of cut-out buildings to create fantasy New York streetscapes on the facade, in the windows and on blackboard illustrations at Jack Spade's Brewer Street store, just off Regent Street.

RIBA Regent Street Windows 2013
Moss Bros window installation by AY Architects

Finally, AY Architects used interlocking panels to form freestanding screens at Moss Bros, creating a three-dimensional herringbone effect.

The installations for the Regent Street Windows Project are on display until 6 May. Photographs are by Agnese Sanvito.

The music featured in this movie is a track called Zephir by Junior Size, released by French record label Atelier du Sample. You can listen to more Junior Size tracks on Dezeen Music Project.

See more stories about window installations »
See more news about the RIBA »

  • konstantinos m

    I have seen some of these windows recently and they are great, but I have to say that the Ferrari window just does not do the brand justice. There is a naive use of materials and choreography of lighting/digital display elements which ends up trivialising the whole installation.